3 Things That Are Turning Off Your Potential Clients (+ how to fix them ASAP)
Creating a hugely successful and highly profitable online done-for-you VA, OBM or SMM business is actually quite simple.
But all too often I see women failing to make their dream business work because of a few small things. Things that are TOTALLY fixable (and fast) once they figure them out.
And at the core of all these issues is how you’re making your potential clients FEEL (or not feel) about working with you. It’s about making your potential clients know that you care about them and their business, even before they spend a dollar on you.
You see, unless you’ve been trained in customer and client services or have a background in hospitality...you probably don’t even know HOW to make your potential clients feel like actual VIPs before, during and after going through your sales process.
But I do! Before starting my business I spent 8 years traveling the US, producing high-end (and a few celebrity) events and even serving as the Manager of VIP Services to the company I worked for. During those years, I got REALLY good at making people feel seen, heard, understood, pampered and cared for.
So today, I’m helping you uncover 3 things that are turning your potential clients way the heck off and most importantly, how to fix them ASAP so that you can sign more clients and create a more successful and profitable business.
1. Not giving your potential clients any value before working with you.
If you want to get clients online you need to be seen online. And in order to be seen online you need to be posting content consistently.
But not just any old stock photo with a motivational caption (YAWN!)...actual, helpful, valuable content.
Because MOST people are posting stock photos with motivational captions that don’t help their potential clients do a damn thing but (maybe, potentially) get motivated...which is quite confusing because as a VA, OBM or SMM you’re not selling motivation...you’re selling a done-for-you service.
So, start posting content that directly relates to your done-for-you service that positions you as an expert and clearly shows your potential clients what you can do for them and just how knowledgeable and awesome you are at the service you’re selling.
Want some examples? If you’re a VA, post about the platforms and tools you use and tips most people don’t know about using them. If you’re an OBM, post about the way you create systems or manage teams and how someone can implement what you’re doing. And if you’re a SMM post about recent IG algorithm changes or the best place to find stock photos that everyone and their mom aren’t already using or your strategy around hashtags.
2. Complicating your pricing and packages.
Your job as a done-for-you service provider is to simplify your client’s lives. Period. End of story.
And the way you do this is by taking tasks off their plates, doing an amazing job and by making it easy peasy lemon squeezy to work with you.
But so often, I see service providers do the complete opposite when it comes to their pricing and packages and it ends up turning off potential clients so badly that even though they would be a perfect fit, the client chooses another provider because you’ve led them to believe that working with you takes way too much work and mental energy.
If you’ve got a complicated pricing structure or really detailed and overly-specific packages...I’m talking to you, sister.
When it comes to serving your clients and creating an offering that works for them...the simpler the better.
3. Your lack of customization and personalization in your sales process.
I’ve talked at length about how a personalized sales process is how you sign more clients, make more money and become a badass online service provider. I even did an entire Masterclass on the topic right here.
But here I am shouting it from the rooftops again because there are way too few people doing these small things that end up making a HUGE difference in your business bottom line.
When someone tags you in a #jobopp...personalize the reply. Don’t just drop your website or a comment about how you’re interested...do your homework. Figure out what the person does and then tell them why you care about what they do and why you’d love to support them. When someone books a discovery call with you, don’t wait for the call to open up a conversation. Email them back to tell them why you care about what they do and why you’d love to support them and how excited you are to chat with them. Wanna take it up a notch? Film a custom Loom video to tell them all of those things.
After a discovery call...do the same thing! Email them to thank them for their time, tell them why you care about their business and why you’d love to support them. This one works GREAT with a Loom video, too!
Because here’s the truth...if everyone else is giving a 50% effort and not personalizing a thing about their sales process and you show up with a Loom video and actual knowledge about what their business is AND can demonstrate that you actually care about it...you win the client almost every time.
Customize your sales process by showing people that you care and you’ll sign more clients. I can pinky promise you that.
At the end of the day, you have to put your potential client first. Show them you care by posting valuable content that’s worthy of their time, show them you care by simplifying your pricing and packages, and show them you care by personalizing your sales process to them. It’s really these small things that make a HUGE difference. And when no one else is doing it...you’re the woman with the hugely successful and highly profitable business with the slew of raving clients you always dreamed of.
Sara Wiles is an Online Business Mentor for done-for-you service providers. She helps Virtual Assistants, Online Business Managers and Social Media Managers go from frazzled to focused, stark to sold out and bewildered to balanced.
Through her unique, personal mentoring style she supports her clients through confidence building, clarity gaining, mindset managing and massive action taking.
She spent 8 years traveling the US producing high-end corporate (and a few celebrity) events before becoming an entrepreneur. After just 4 weeks of starting her business, she filled her roster, replaced her 9-5 income and brought on a team. Sara is also a wife, mama, dog mama, exercise enthusiast, champagne connoisseur and four-letter word addict.
Click here to book a free call to talk more about your business goals and to see if mentoring would be a fit to help you achieve those dreams.