3 Ways to Infuse Authenticity into your Marketing to Get More Clients
Ok, my sweet friends...we’ve gotta talk.
There is so much conversation around authenticity in the online space and I love it more than Jonathan Van Ness loves saying hunny #queereye. But while there are exactly 908568478473 articles, blog posts and essays on the topic, there are WAY LESS people actually practicing it.
Because we’ve been told our entire lives to fall in line, to play the game or as Daya would say, “sit still, look pretty”. Especially as women, we’re told the way to have success is to do it like everyone else does and definitely not to share our unique truth.
Well, I call BS on that.
Because ain’t nobody want boring, predictable and snoozeworthy. People want honest, unique and most of all...REAL.
After stepping in line for 8 years in the corporate event planning space and then spending the past 1.5 years running 2 online businesses, here’s what I’ve learned: people connect the most when I’m the truest and realest version of myself (not the version I think people want me to be).
Don’t believe me? Here’s proof.
I sold out my VA + OBM practice with consistent waiting lists + 10K months while also talking about my struggles with depression and anxiety. I use four letter words in my content because you had better believe I use them in real life (or spell them out in front of my 2.5 year old). And I show up on camera over at Happy Thoughts Show and my IG Stories both with a bold red lip AND covered in sweat just getting home from the gym.
Because that’s who I am. One part put together, equal parts messy.
So listen, if you’re still in the phase of “OMG HOW DO I GET MORE CLIENTS?!” I want you to look at your marketing and tell me if YOU are in there anywhere. Not the you your parents want you to be. Not the you that’s trying to emulate someone else you so deeply desire to be like. The real you.
So will the real, badass online business owner please stand up?
To help you infuse more of YOU into your business + marketing I’m sharing my top 3 tips with you today.
Knock, Knock. Who’s there?
Go read a social media post you’ve recently written. Yes, right now! GO! When you come back tell me...does it sound conversational or does it sound robotic? If you were on the receiving end of that piece of content, would you want to learn more about you? Is there any YOU in there or are you saying what you think you’re supposed to say? Pay attention to how you speak in real life to friends and family and infuse some of that into your writing. For me, this looks like 4-letter words, saying y’all, references to champagne/wine/rose, talk of T-Pain or Drake and song lyrics/celebrities. For you this might look like celebration of the release of pumpkin spice lattes, home decor and church. The “things” aren’t the important part, the fact that you’re infusing who you are into your writing is.
Share scars, not wounds.
People want to hear about the ups as much as they do the downs. Being truthful about struggles you’ve had or have, bad days and slip ups helps people to feel connected because they realize you’re a real, flawed human just like them. CONNECTION is one of the keys to marketing but it doesn't happen if you don’t share your truth.
The important part to remember here is to share scars, not wounds. What I mean is share the stuff that has had enough time to heal over and isn’t raw and bloody like a fresh wound. Sharing wounds leaves you open for hurt, sharing scars leaves you open for healthy connection.
For me, this looks like talking about my struggles with anxiety and depression. I’ve been in therapy for years, have a good handle on it and can openly talk about it without breaking down into tears #scarnotwound. This also looks like talking about how hard being a mom is and the traditional mom things I’m just not good at, how I’m a recovering perfectionist and how I failed at starting a business before this one succeeded.
Remember that you are ENOUGH.
Your truth will not look like anyone else’s, because you are the only you. Maybe your truth looks and feels a lot like someone elses and that’s comforting because you aren’t the only one spewing mommy talk with a side of hustle. But maybe your truth looks wildly different from most of the people around you. Maybe infusing your truth into your marketing looks like Startrek + SEO or whiskey + web design or poodles + people (HR).
It doesn’t MATTER if your audience is into poodles or labradoodles or goldendoodles or schnoodles as much as you are...it matters that they get to see you as a real human with real interests and not just the task rabbit behind the screen vigorously tapping away at a keyboard.
Get what I mean?
Infusing your real, true, authentic self into your marketing is how you’ll make real, true, authentic connections with people and THAT is a powerful way to bring in more clients!
And, if you prefer to watch or listen to my 3 ways to infuse authenticity into your marketing to get more clients check out this Facebook LIVE I did on this exact subject right here!
Sara Wiles is an Online Business Mentor for done-for-you service providers. She helps Virtual Assistants, Online Business Managers and Social Media Managers go from frazzled to focused, stark to sold out and bewildered to balanced.
Through her unique, personal mentoring style she supports her clients through confidence building, clarity gaining, mindset managing and massive action taking.
She spent 8 years traveling the US producing high-end corporate (and a few celebrity) events before becoming an entrepreneur. After just 4 weeks of starting her business, she filled her roster, replaced her 9-5 income and brought on a team. Sara is also a wife, mama, dog mama, exercise enthusiast, champagne connoisseur and four-letter word addict.
Click here to book a free call to talk more about your business goals and to see if mentoring would be a fit to help you achieve those dreams.