How to Get More Clients Using Social Media
One of the most amazing things about running an online business is that you can literally work from your couch in your pajamas and get paid damn good money to do so.
Hooray for yoga pants + laptops, amirite?!
And while starting a virtual support business is (in my opinion) the perfect entry point into entrepreneurship, it can be HARD to find and sign online clients if you don’t have a solid marketing background.
And if you don’t have paying clients...well, you have a hobby and not a business. Womp womp.
So if you’ve seen lots of women find success in online business using social media but you’re still scratching your cute noggin trying to figure out how to make it work like that for you, this is the blog post for you.
Today, I’m sharing important keys to getting more clients using social media. They’re the ones I see virtual service providers miss the most and if you can start using them in your social marketing I know you’ll start seeing results (and clients) ASAP.
#1 Give Value.
The #1 thing I want you to start asking yourself when you’re writing content for social media is this: is what I’m posting going to actually help someone?
If the answer is no, and the only goal of most of your posts is to sell something...ding ding ding...we know why you’re not converting on social media.
As an online virtual service provider, your entire job is to help people run their businesses better. So instead of TELLING them that, how about SHOWING them that.
Here’s an example:
If one of your core services is email management, instead of saying “hire me to handle your emails + newsletters”, show people how you’d do the job.
Start creating content around your best tips and tricks for email automation, contact management, email formatting and getting better open rates.
When you start showing people why you’re the best instead of telling them, they actually listen because you’re giving them proof.
Now, you can and should promote your services directly but no more than 20-25% of the time. The other 75-80% of your content should be providing value to your potential clients so they can see for themselves why you’re the right next hire.
#2 Make your content client centric.
So many virtual service providers talk about themselves (and only themselves) in their content. That’s ok if you’re sharing a story or pitching your services, but in your value-based content the focus should be on your (potential) client, not on you.
Change the narrative from “I’m the best ever” to “here’s something that you can implement in your business”. You’re still the one delivering the information, you just aren’t demanding to be front and center.
#3 Tie your content to #alltheresults.
It’s not only about the physical work that you do for your clients. It’s also about the results your work gets them and the emotion(s) tied to that result.
Here’s what I mean:
In your social content you could talk about how you’re a whiz at Dubsado set ups and maintenance. How you know all the ins and outs, tricks and hacks and how hiring you will help them get a client onboarding system set up perfectly.
But if you forget to also tell your potential client that they’ll end up with:
A system that’s expertly customized to their unique business
That will save them countless hours both in setting up the system and each and every time they trigger a workflow
That will also give them peace of mind in knowing that they can quickly, efficiently and easily automate their business and onboarding process
That will ultimately give them back time to grow their business (hello scaling and more income) and enjoy more down time…
...well...you’d be missing out on a ton of sales.
Why? Because you only talked about 1 result (the obvious one that your competitors/peers talk about too) and didn’t paint the full picture of what you can help create for your clients.
Because working with you will yield more than one result. Make sure your clients know that too!
#4 Own your value + expertise.
If you’re not confident in your skills, no one else will be.
All too often, I see online service providers tip toeing around their skills and not confidently owning what they do.
“Hire me I’ll help you” is way less enticing than “Hire me because it’s the best decision you’ll make in your business this year and you’ll feel so supported you can finally take a vacation and feel good about doing it because I’ve got your business backend on lock”.
If you don’t have the confidence of an Online Business Manager who can take the reins like the example above, what DO you have confidence around?
Maybe it’s that you’re a resourceful MF. So for you, you’d turn “I can figure out how to support your next launch” to “I’m the most resourceful human I know. Give me a challenge and I’ll find the best, quickest, most efficient way to turn that challenge into an asset for your business. I’m ready to rock your next launch and help you find more ease and less stress, too”.
Own what you’ve got with massive confidence and your potential clients will turn into paying clients.
#5 Clearly tell people how they can hire you.
I’ve been using this Baggage Claim analogy with my clients recently and it perfectly demonstrates how to help your potential clients hire you.
Have you ever been to the Atlanta airport (or any major airport for that matter)? When you get off the airplane and look up you’ll see 7 billion signs for Baggage Claim. Walk out of the bathroom and there one is: BAGGAGE CLAIM! Walk out of a restaurant and there’s another: BAGGAGE CLAIM. Get off the escalator and you guessed it: BAGGAGE CLAIM!
It’s the same thing with helping your clients find your own version of Baggage Claim aka booking a discovery call. When someone is ready to work with you, you want to make sure it’s so easy for them to figure out where they need to go. Make sure there’s a link to book a call in your Instagram bio, on your Facebook business page, on your Facebook personal page, and sprinkled all over your website (if you have one).
Anywhere that someone might be consuming your content you want to make sure they know how to find your Baggage Claim. You want to make it EASY on them and to show them that you respect their time by helping them to quickly find where it is you’ve been hoping they would go for months.
And, if you prefer to watch or listen on how to get clients using social media, check out this Facebook LIVE I did on this exact subject right here!
Now hop on over to IG and tell me which social media tip you want to implement first!
Sara Wiles is an Online Business Mentor for done-for-you service providers. She helps Virtual Assistants, Online Business Managers and Social Media Managers go from frazzled to focused, stark to sold out and bewildered to balanced.
Through her unique, personal mentoring style she supports her clients through confidence building, clarity gaining, mindset managing and massive action taking.
She spent 8 years traveling the US producing high-end corporate (and a few celebrity) events before becoming an entrepreneur. After just 4 weeks of starting her business, she filled her roster, replaced her 9-5 income and brought on a team. Sara is also a wife, mama, dog mama, exercise enthusiast, champagne connoisseur and four-letter word addict.
Click here to book a free call to talk more about your business goals and to see if mentoring would be a fit to help you achieve those dreams.